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NewMarket Technology, Inc. Launches Greenfield Strategy to Drive Growth and Create New ROI Opportunities for Shareholders Through Revitalizing Listed Partner Companies

CEO Releases Letter to Shareholders to Outline Greenfield Strategy and Introduce First Partner Company

DALLAS, TEXAS – April 28, 2009 - NewMarket Technology, Inc. (OTC: NMKT) has launched its Greenfield strategy to improve the Company’s business plan for rapid growth in emerging technology markets. Earlier this year, the Company outlined its plan to partner with other companies to pursue ongoing emerging technology market opportunities instead of continuing acquisitions of early stage companies. NewMarket is now officially launching its Greenfield strategy and announcing Phoenix Interests, Inc. (OTCBB: PXITE) as its first partner.
  
In a letter to shareholders, the NewMarket CEO has outlined the Greenfield strategy in more detail and provided more information on the first Greenfield partnership.  The letter is included in its entirety below.

Dear Fellow Shareholders:

NewMarket Technology is in the business of introducing new technologies to new markets.  We work with innovative emerging technologies and we work in the world’s leading emerging markets.  While emerging technologies and emerging markets present exciting opportunities and potentially dramatic returns on investment, the associated investment requirements to pursue such opportunities can be difficult to find. 

The Good News and Bad News with OTC Investments

The general class of investment available to OTC (OTC Pink Sheets and OTCBB) listed companies is a good fit for emerging technology and emerging market opportunities.  OTC investors are generally tolerant of higher risk investments.  However, the investment structures are often secured by the potential issue of additional common stock (convertible securities) and the risk of dilution frequently prevents an OTC listed company from establishing long-term share price appreciation. 

NewMarket’s Share Price Challenge

NewMarket’s emerging technology and emerging market business plan has produced respectable operational results since 2002 growing from $1 million in breakeven revenue to approximately $100 million in annualized revenue producing a positive operational income.  Unfortunately, as a result of the OTC investment dynamics, the Company has not established long-term share price appreciation.  As a result of not establishing long-term capital appreciation, the Company has not only faced the risk of dilution, but actually realized more dilution than anticipated.  Today, the share price is lower than would be expected by the fundamental financial performance.   

High Risk Investment and Long-Term Share Price Appreciation

To reverse the share price performance and realize long-term capital appreciation, the Company has to stop utilizing the general class of investment structures available to OTC listed companies and in turn reduce the risk of future dilution.

Greenfield Strategy Overview

To overcome the challenge of continuing to access the higher risk investment available to OTC listed companies, and still realize long-term share price appreciation, NewMarket has implemented its Greenfield strategy.  While NewMarket previously executed acquisitions that included coordinated OTC financing transactions, now the Company plans to partner with other micro-cap public companies to pursue ongoing emerging technology and emerging market opportunities.  NewMarket will contribute emerging technology market expertise, management, subcontracting resources and back office services to new emerging technology and emerging market opportunities.  The independently listed micro-cap partners will provide the platform for early stage acquisitions and financing.  As the early stage emerging technology market opportunities are developed, NewMarket will subsequently look to acquire the later stage operations in a more conventional acquisition scenario.

Greenfield Investment Opportunity; Revitalization and Benchmark Share Price Increases

NewMarket expects its micro-cap partners to be new investment opportunities for NewMarket shareholders.  Early stage micro-cap companies often experience share price volatility.   The micro-cap ventures are often launched by revitalizing an old micro-cap public company that has had little recent operational activity or trading.  The corporate clean up of the old company and the introduction of a new strategy can create new optimism that can be reflected in share price increases.  Additional share price increases are also possible as the revitalized company achieves benchmark successes.  While the micro-cap company might not ultimately succeed and deliver long-term share price appreciation, the revitalization process and benchmark successes can deliver significant returns within a relatively short period of time. 

Phoenix Interests, Inc. (OTCBB: PXITE)

Phoenix is the first Greenfield opportunity introduced by NewMarket.  NewMarket previously developed a mobility software opportunity which was originally intended to be a new subsidiary of NewMarket.  The onset of the global economic crisis cut the ongoing development of the subsidiary strategy short.  Alternatively, NewMarket is shifting the resources it had lined up for the mobility software opportunity to Phoenix Interests, Inc.  Phoenix has initiated the corporate cleanup consistent with a revitalized operation strategy.  Phoenix has already acquired its first mobility software operation and announced a corresponding name change to NuMobile, Inc.  Phoenix anticipates updating its public filings to bring the Company back into compliance with the SEC and the OTCBB.  Subsequently, the ticker symbol will return to PXIT.

Stonewall Networks, Inc. (www.stonewallnetworks.com)
Phoenix’s first acquisition was Stonewall Networks, Inc.  Products from Stonewall Networks will provide a security backbone for Phoenix’s new mobile solutions strategy. Stonewall Networks has developed a proprietary software solution for mobile network security, including an innovative security policy management product for enterprise customers.

More Greenfield Partners to Come

NewMarket has been aggressively pursuing it Greenfield strategy.  Phoenix is only the first partner to be announced.  NewMarket plans to announce additional partners in the near future.  NewMarket will conduct a webcast overview of its Greenfield strategy on Friday, May 1st to include a preview of additional partner opportunities.

Establishing Long-Term Share Price Appreciation

With the Greenfield strategy well underway, NewMarket is in a position to continue executing on its emerging technology and emerging market business plan in a manner that can enable the Company to establish long-term share price appreciation.  The Company has also been working since the beginning of the year to reduce debt and establish a capital structure foundation that can support long-term share price appreciation.  After executing a transaction in the first quarter to reduce debt in a management sponsored purchase of third party senior debt, the Company anticipates an announcement of finalizing the conversion of debt to preferred equity that reduces dilution risk. 

I look forward to sharing our upcoming progress with our Greenfield strategy and our coordinating efforts to establish long-term capital appreciation.  Please tune into our Friday webcast and look for upcoming announcements.

Best Regards,

Philip M. Verges
Founder and Chief Executive Officer
NewMarket Technology, Inc.

Corporate E-mail Updates
To be added to NewMarket Technology's e-mail database to receive company updates or to obtain more information on the Company, please send an e-mail to ir@newmarkettechnology.com or call 214-722-3065.


About NewMarket Technology, Inc. (www.newmarkettechnology.com)
NewMarket helps clients maintain the delicate balance between maintaining legacy systems and gaining a competitive edge from the latest technology innovations. NewMarket provides certified systems integration and maintenance services to support the prevailing industry standard solutions from companies such as Microsoft, Oracle, Infor, Cisco Systems, SAP, Siebel and Sun Microsystems. Concurrently, NewMarket continuously seeks to acquire emerging technology assets to incorporate into an overall product portfolio carefully packaged to complement the prevailing industry standard solutions.


NewMarket delivers its portfolio of products and services through its network of Solution Integration subsidiaries in North America and the leading emerging markets around the world to include Latin America, China and Singapore.


NewMarket ranked Number One in Texas, Number Three in the United States and Number Five in North America on Deloitte's 2006 Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications and life sciences companies in North America. Rankings are based on percentage revenue growth over five years, from 2001-2005. The Company grew from less than $1 million in revenue in 2001 to over $50 million in profitable revenue in 2005.


The company has continued its rapid growth, reporting $77.6 million in revenue with a net income of $5.8 million in 2006 and most recently $93.1 million in revenue with a net income of $7.3 million in 2007.


"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause NewMarket's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

 
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